Search Marketing Singapore
Major search engines

Why You Need Expert Help on SEO & SEM
 to Promote Your Website

According to the Search Engine Marketing Professional Organization, advertisers spent $4 billion on search marketing in 2004, $5.8 billion in 2005 and $9.4 billion in 2006. It was projected that by 2011, this figure would increase to $18.6 billion

In case you're wondering why companies big and small are spending so much on search engine marketing, it is because more and more people are shopping online. And the search engines can bring people who are looking for information, products and/or services relating to your business to your website.

Organic Search Engine Listing a.k.a “Free Search Listing”

Apparently, the most cost effective way to market your business online is to obtain several top 10 search engine rankings in the major search engines for your website. Not too long ago, it used to be quite simple and straight forward. As long as you follow the simple guidelines in search engine optimization to design a search engine friendly website and submit the URL to the respective search engines, you will eventually find your website on the search listing. However, it has become very competitive and the "eventually" may take years.

Most webmasters will optimize their web pages for search engines to gain maximum visibility. You will need to do a lot more "extra" in order to have an edge over other web pages competing for the same space in the top search listings.

Keyword Research

The key to search engine ranking is the keyword. There must be several keywords or even hundreds of keywords relating to your business or industry. Getting the right keywords for each page of your web site may be a daunting task. Keyword is just the starting point - that is what your visitor will type into the search engine and what your web page must focus on in order to get that visitor to your web site.

Sponsored Search Listing

There are many steps involved before your website will eventually get listed on some search engines. If you're into a fiercely contested category of keywords - such as search engine optimization, then it may take a lot of effort and time to be listed in the first few pages on the popular search engines.

However, there is a short-cut. You can buy sponsored listing. For the right price, search marketing companies will help your to get your pages listed in the first page of major search engines' sponsored search listings. These PPC ads can be very effective in driving targeted visitors to your website.