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1. Why Link Swapping Is Killing Your Website - Michael Cheney
   I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML. Shortly after it went live I realised that nobody apart from me could see it and it
2. Adwords & Adsense: A Beginners Guide - Mark J Thompson
   The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use
3. Microsoft and PPC Advertising - Iulia Pascanu
   Not Quite A Flirt Anymore Google AdWords and Yahoo! Search Marketing (formerly Overture) face new competition from Microsoft's newly released PPC program, MSN AdCenter.
4. The Future of PPC Advertising - Evan Ernst
   For those of you who havent used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes. Pay Per Click advertising refers to a style of
5. Search Engine Optimization Meets Online PR - Dali Singh
   We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the
6. Search Engine Optimization Strategy - Chesa Keane
   SEO Strategy - Navigating the Dark Waters of Website Promotion Creating a well-designed website is the first step in your internet marketing strategy that must be backed
7. Promoting Your RSS Feeds on Your Website - Rok Hrastnik
   RSS gets 100% of your content delivered, but its no good if no one subscribes to your feeds. So your first order of business after planning and creating your feeds has to be promoting
8. Googles Siren Call - Kevin Gold
   Is It Crashing Your Search Engine Marketing? Its difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89%
9. The Keyword Relevance Myth - Jim Pryke
   You've probably heard the standard advice about keywords.. Find lots of keywords that are relevant to whatever youre selling, get lots of traffic, and youll make lots of sales. Sounds sensible,
10. How To Measure Search Engine Marketing ROI - Charles Preston
    According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year
11. Three Things Every Website Should Do - Alan Rigg
    When I started my company in 2002, I knew I needed to have a website. Why? To provide credibility! How can a company be "real" in this day and age if it doesn't have a website? So, like
12. Pay Per Click vs Organic Search Engine Listings - Justine Curtis
    The Pros & Cons and Best Uses for PPC versus Organic Search Engine Listings What's the Difference? For those who aren't quite clear what the term "natural" or
13. Tons of Top 10 Rankings Guaranteed - John Gergye
    Okay I admit it. I was kidding. I cant guarantee top 10 search engine rankings any more than the next guy. But hold on. Before you click away in disgust I believe Ive got the next best
14. Consumer Thinking and Search Marketing - Darrin Coe
    According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as televisions or Adoption Services. The
15. Triple Your Traffic with Top Keyword Strategies - Cari Haus
    Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only Phase
16. Pay Per Click - Very Expensive Without Expert Help - Drew Harris
    Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was. During that summer, I had taken some time off work and was
17. Successful Strategies To Site Promotion - Rhonda White
    1. Generate Traffic. To generate a lot of traffic to your site and gain recognition, you need to promote in as many places as you possibly can. Do not throw all your advertising dollars in only
18. Choosing The Right Keyword Phrases - Richard Cunningham
    Search Engine Marketing: Choosing Keyword Phrases Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics
19. Advertising Using PPC Search Engines - Paul Jesse
    Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via
20. Search Engine Optimisation that Works - John Bolakis
    Lookup the word "optimise" in ANY search engine - what do you find as the No.1 rankings? BMCOptimise Many Australian corporate and government clients are experincing the same type of
21. Is Your Web Site Direct Marketing? - Daniel Levis
    Here's one of your biggest opportunities to outflank the competition online. Use your website as a Direct Marketing vehicle, in the classical sense. Have a very tightly defined action that you
22. PPC and SEO - Halstatt Pires
    Pay Per Click and Search Engine Optimization - A Perfect Marriage Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a
23. Pay Per Click Advertising Works If You Do It Right - Jeff Schuman
    The fastest way to get your product or service out to the marketplace is with a pay per click advertising campaign. In a matter of minutes you can be on page one of some of the most popular
24. The Importance of Search Engine Strategies - Jason Olson
    Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you call it, it is one of the most
25. Pay Per Click Definitions - Sharon Housley
    Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground

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